News

We're thrilled to pull back the curtain on some exciting new updates we've been brewing here at MediaKoi! Our mission has always been to make digital ad creation as seamless and powerful as possible, and these new features are a big leap forward in doing just that.

You asked, and we listened! We're rolling out Campaign Sharing with external users, and introducing the much-requested Dark Mode. Let's dive into what's new and how it's going to make your life easier.

Collaborate Like Never Before with External Campaign Sharing

We know that getting feedback and approvals often involves people outside your immediate team – clients, agencies, or even other departments. That's why we're excited to introduce Campaign Sharing Beyond Your Organization. Now, you can securely share previews and progress of your campaigns with anyone, anywhere, without them needing a MediaKoi account.

Think of the time you'll save on endless email threads and screenshots! This feature is designed to make collaboration frictionless, keeping everyone on the same page and speeding up your approval process.

Hello, Dark Mode! Your Eyes (and Battery) Will Thank You

For those long creative sessions or simply if you prefer a sleek, modern interface, we've officially launched Dark Mode. This isn't just about aesthetics; it's about comfort. Dark Mode helps reduce eye strain, especially in low-light environments, and can even conserve a bit of battery life if you're working on the go.

It's a small change that makes a big difference to your daily workflow. Hop into your account profile and toggle it on and enjoy a fresh perspective!

Our Commitment to Innovation

These updates are all about empowering you to create more impactful, engaging digital ads with greater efficiency and comfort. We're committed to continuously evolving MediaKoi based on your feedback and the ever-changing digital landscape.

We can't wait for you to try out these new features! Log in to your MediaKoi account today and explore what's new.

We're excited to announce a groundbreaking addition to the MediaKoi platform: live streaming capabilities directly within display ads! This innovative feature marks a significant evolution in digital advertising, seamlessly integrating the immediacy and engagement of live video with the reach and versatility of display formats.

Building on our robust and user-friendly ad builder, MediaKoi now empowers marketers to deliver real-time video experiences directly to their target audiences within standard display placements. Imagine the possibilities: a live Q&A session embedded in a banner ad, a real-time product demonstration unfolding within a mobile interstitial, or even a live behind-the-scenes look streamed directly into a webpage banner.

The introduction of live streaming into display advertising opens up an entirely new dimension for consumer engagement. No longer are ads static images or pre-recorded videos. With MediaKoi's live streaming feature, you can transform a standard ad unit into a dynamic, attention-grabbing event – a true "stunt" that captures attention and fosters immediate connection.

Here's what this game-changing feature means for marketers:

• Unprecedented Engagement: Capture attention and hold it with the compelling nature of live video.
• Real-Time Interaction: Connect with your audience in the moment, fostering a sense of immediacy and participation.
• Dynamic Content Delivery: Offer timely updates, live demonstrations, breaking news, or exclusive behind-the-scenes access directly within your ads.
• Increased Memorability: Live events are inherently more memorable, leaving a lasting impression on viewers.
• Novel Marketing Opportunities: Turn traditional ad spaces into unique, shareable experiences.

The integration of live streaming into MediaKoi represents our ongoing commitment to pushing the boundaries of martech innovation. We believe this feature will empower marketers to forge deeper connections with their audiences and create truly impactful advertising moments.

Ready to turn your ads into live events? Contact us today to learn more about leveraging the power of live streaming in your next campaign. We're excited to see the innovative ways you'll engage your consumers!

We're thrilled to share a range of significant updates designed to streamline your workflow and elevate your experience with our platform. We've been actively listening to your feedback and working diligently to deliver improvements that truly make a difference.

Prioritizing Your Security and Workflow:

First and foremost, we've implemented a more secure and user-friendly login process. Responding directly to your feedback, we've transitioned from Magic Link to a Passcode-based login, addressing concerns about email link security and enhancing workflow efficiency. We're confident you'll appreciate this significant improvement.

Expanding Functionality and Enhancing Usability:

Beyond the login update, we've focused on expanding functionality and refining usability across the platform:

• Increased Ad Size Flexibility – Enjoy greater flexibility in your campaigns with expanded ad size support.
• Seamless StackAdapt Integration – Streamline your workflow with new export support for StackAdapt.
• Refined dropdown layouts – Improved usability, particularly for smaller ad sizes, with refined dropdown layouts.
• Enhanced Drift Background Options – Unlock new creative possibilities with upgraded Drift background functionality, enabling you to design more engaging ad experiences.
• Upgraded Location Search – Navigate location data more effectively with icon displays and the ability to toggle between List and Grid views.

Looking Ahead:

These enhancements represent just a glimpse of the exciting developments we have planned. We're committed to continuous improvement and value your ongoing feedback. Stay tuned for more updates as we continue to enhance our platform experience.

We're excited to announce a suite of improvements to our martech platform designed to streamline your workflow.

What's New:

• Streamlined Workflows: We've updated our workflows to make campaign creation and management more efficient. You'll experience a smoother journey from initial concept to launch.
• Enhanced User Interface: The user interface has received an upgrade. The improved design provides clearer guidance throughout the ad creation process, making it easier and more intuitive to navigate.
• Mobile-First Optimization: Our platform now boasts further improvement to layout and display on smaller screens, ensuring a seamless experience for users accessing the platform on their mobile devices.

These enhancements are designed to empower you to create and manage campaigns with greater ease and efficiency.

Ready to explore these new features? Log in to your account today and experience the difference!

Welcome to 2025!

We're excited to kick off the year with a powerful new addition to our platform: the location search feature. This innovative tool simplifies how you target audiences based on location, making your campaigns more effective and reaching the right people at the right time.

What is the Location Search Feature?

The location search feature allows you to incorporate physical and virtual locations into your ads. This encompasses everything from venues and events to URLs and more, giving you the flexibility to target a wide range of audiences.

Effortless Integration into Your Campaigns

Adding locations to your ads is a breeze. Simply navigate to the Locations tab within your campaign and seamlessly integrate the necessary details. Consumers can then access this information with a single click, ensuring your data is always up-to-date and readily available.

Advanced Geo-targeting Capabilities

For those seeking even more granular targeting options, such as nearby location searches or movie showtimes, we offer advanced functionalities. To inquire about access, contact our sales team at [email protected].

Key Benefits of the Location Search Feature

• Centralized Management: Manage all your locations, venues, events, and other data efficiently at the campaign level, ensuring consistency across your ads.
• Simplified Data Management: Effortlessly add and manage location details, including dates, names, descriptions, and links.
• Dynamic Reporting: Gain valuable insights into consumer behavior through our reporting tool. Links are automatically tagged to track outbound clicks, and you'll receive real-time views of user activity.

Unlock the Power of Location-Based Marketing

If you're advertising for businesses, events, or products with multiple locations, the location search feature is a game-changer. Explore its potential and experience the benefits firsthand. We're confident it will become an indispensable asset for your marketing campaigns.

Sign up for a free trial today and start using the location search feature to take your campaigns to the next level!

As a final update as the holidays kick off in earnest, we have launched our new Gallery feature. This functionality allows you to effortlessly showcase multiple images in your ads, allowing you to offer even more information to consumers.

Key features of the new Gallery functionality include:

• Centralized Image Gallery: Images are uploaded to the campaign and can be easily shared by all ads.
• Intuitive Drag-and-Drop Interface: Easily upload your images with a simple drag-and-drop interface.
• Image Captions: Provide additional details about each image by including optional captions.
• Customizable Display Settings: Easily configure how your image gallery appears - on a per-ad basis - so that it perfectly reflects your brand and aesthetic.

We encourage you to explore the new Gallery feature and experience its benefits firsthand. We are confident that it will become an invaluable part for your campaigns.

Happy Holidays!

Welcome to the Alpha version of MediaKoi! What does that mean?

One, it's free to use for a limited time -- though we do reserve the right to change our mind at any point. So feel free to create your account and play with the platform.

Two, functionality may be limited. There's a lot we want to do and plan to do. We're a small team right now so please be patient. We will continue to update the platform regularly as we roll out new features. If there is something you would like to see, please email us at [email protected] and let us know. Note that we may want to credit you in a future article.

Three, although we try to avoid it, you may find the occassional bug. If you do, please email us at [email protected] and provide whatever information you can about what you were doing, what happened, and what the expected behavior was. We will try and address as quickly as possible as bugs are something we have tried very hard to avoid. Please be kind.

So what's in this release?

• Login via Google and Magic Link
• Create and manage your company
• Create and manage your campaigns
• Create and manage your ads
• Showtime search for movie studio clients
• Menu functionality
• Background layering with motion and gallery options
• Video (streamed and local)
• Image compression
• Download your ads formatted for one of several ad servers
• Display invoice
• Real-time impression and engagement reporting
• Style guide inheritance (for more information about this click here)

If you have any questions about how to use the platform, be sure to check out our Knowledge Base.

Enjoy the platform and be on the lookout for what's next.