News

MediaKoi founder Doug Woodard recently joined the Boxoffice Podcast to discuss the evolving landscape of film marketing and programmatic advertising.

In a deep-dive feature segment with co-host Rebecca Pahle and Malcolm MacMillan (EVP at The Boxoffice Company), Doug explored how programmatic technology is changing the way studios and exhibitors connect with audiences. The conversation covered the transition from traditional media buying to data-driven, automated strategies that ensure film creative reaches the right moviegoer at the most impactful moment.

As the industry shifts toward more sophisticated digital workflows, MediaKoi remains at the forefront, providing the tools necessary for studios to execute high-performance campaigns with precision.

Listen to the full episode on Boxoffice Pro: The Boxoffice Podcast

We have officially launched our new Site Builder tools, an exciting expansion of the MediaKoi platform. While we have long focused on the moment of discovery, the moment of conversion happens on the page. Our new toolset is designed to ensure that when a moviegoer arrives at a film’s destination, the experience is fast, branded, and optimized for immediate ticketing.

This update provides studios with a streamlined workflow to deploy robust, dedicated landing pages that act as your film’s guide to consumers.

1. Speed to Launch

In an industry where marketing moves at speed, waiting days for a web developer to push a change is no longer an option. Our Site Builder removes the technical bottleneck. Built on the core MediaKoi platform, studios can now bypass custom coding and external dev tickets. Whether you need to update a trailer or launch a site for a surprise screening, you can deploy high-fidelity, hosted pages in a fraction of the time it takes for a traditional build.

2. SEO-Ready Foundations

A landing page is only effective if it can be found. We have integrated enhanced Site Metadata controls directly into the builder. These allow for granular optimization of SEO tags and Open Graph (OG) social tags, ensuring that when your site is shared on text or social platforms, it looks as premium as the film itself. By fine-tuning how search engines index these pages, we help drive more organic traffic to your film’s showtimes.

3. Precision Conversion Tracking

The Site Builder isn't just a design tool; it is a performance engine. Every site built on the platform features native integration with our attribution logic. We have simplified the "technical handshake" by providing easy integration into your Google Tag Manager (GTM). This ensures that critical user actions—like selecting a showtime date or clicking a "Share" icon—are captured with 100% accuracy and passed directly to your GA4 or Meta pixels.

Key Benefits of the Site Builder:

• Rapid Deployment: Go from concept to a live, hosted landing page in a fraction of the time.
• Responsive & Thumb-Friendly: Every site is engineered for mobile-first performance. We’ve optimized button placements and load times to ensure the "path to purchase" is effortless on any device.
• Single Workflow Management: Eliminate platform jumping. Manage your film’s digital destination within the same intuitive MediaKoi interface you use to manage your other creative assets and media library.

Final Thoughts

With the launch of the Site Builder, MediaKoi is providing a complete environment for cinema marketing—one that doesn't just attract attention, but captures it and converts it into a ticket sale.

Log in to your MediaKoi account today to explore the Site Builder and begin creating your next film destination. For a deep dive into the new features, visit our Knowledge Base.

MediaKoi, a leader in advanced ad technology, and The Boxoffice Company, the global technology and data platform for the cinema industry, today announced a strategic partnership designed to maximize advertising return on investment for studios and exhibitors.

The collaboration integrates MediaKoi’s innovative ad tech with the precision audience targeting and established media buying capabilities of The Boxoffice Company’s BOOST team. Together, the companies are introducing a unified solution that transforms Programmatic advertising into a measurable revenue driver—connecting moviegoers directly to ticketing actions and allowing every ad dollar to be tracked to real sales.

Driving ROI Through Interactive, Transaction-Ready Ad Experiences

The new offering is engineered to eliminate friction in the consumer journey and provide advertisers with full accountability:

• Interactive, Conversion-Focused Ad Units: Ads incorporate live features—trailers, film details, and real-time showtimes—allowing users to move from discovery to purchase without leaving the ad. This direct path to ticketing increases engagement and boosts conversion rates.
• High-Value First-Party Data Targeting: The solution leverages first-party filmgoer data to ensure ads reach only the most relevant audiences. This precision targeting minimizes media waste and produces a stronger ROAS.
• End-to-End Conversion Tracking: By tracking the complete transaction path through to the final ticket purchase, advertisers gain transparent, circuit-level attribution. Every impression is tied to measurable outcomes, ensuring accountable, performance-driven media spending.

Proven Commercial Impact

Showcase Cinemas became the first U.S. exhibitor to activate MediaKoi’s interactive ad technology through BOOST’s hyper-targeted Programmatic media. Campaigns for Wicked for Good and Five Nights at Freddy’s 2 achieved an average 18:1 Return on Ad Spend (ROAS), demonstrating the platform’s ability to convert interest into revenue at scale.

The Future is CAN!

To make it even easier for Studios to run conversion campaigns for their films in partnership with cinema operators, Boxoffice and MediaKoi have set up the Cinema Advertising Network (CAN). Studios can run campaigns for cinemas within the Network and can expect realtime tracking through to conversion across multiple circuits. Current members of CAN include B&B, Emagine and CMX - there are now 20 US circuits with over 2500 screens ready to receive film campaigns.

 Availability

The combined solution is now available to both studios and cinemas seeking to maximize advertising effectiveness and drive ticket sales across cinema digital channels.

MediaKoi and Double H Media (DHM), a premiere theatrical marketing agency specializing in exhibitor partnerships and promotions, have formed a strategic partnership to deliver a new exhibitor marketing service. 

This new marketing service combines MediaKoi’s scalable technology with DHM’s deep industry expertise, providing theaters and distributors with a ‘new to market’ advertising opportunity and an effective solution for local, regional and national showtime promotion.

A New Vision for Exhibitor Marketing

The core mission of this partnership is to expand the advertising possibilities within the industry and build on the fundamentals of traditional marketing. Double H Media brings invaluable insight into the tactical needs of both the exhibition and distribution community, which directly informs how MediaKoi's platform can be utilized to accelerate box office success.

Double H Media: Vertical Expertise

DHM specializes in navigating the modern theatrical landscape, efficiently targeting audiences with impactful marketing initiatives. Leveraging this real-world expertise, DHM ensures that the power of MediaKoi’s design functionality and emerging ad solutions is directly applied to address immediate theatrical challenges and support the urgency of fast deployment. 

MediaKoi: The Technological Engine

The new offering is powered by MediaKoi's platform, which provides:

• Creative Automation: The ability to generate highly personalized digital ad units from a single master creative file.
• Dynamic Optimization: Seamless management of complex assets, including multi-orientation video and multilingual content.

Benefits of the New Service

The new offering simplifies the entire creative workflow, delivering immediate value to exhibitors and studios:

• Accelerated Deployment: Launch uniquely branded, regional campaigns faster than ever, allowing exhibitors and studios to react instantly to box office success or regional shifts in demand.
• Data-Driven Precision: The service maintains consistent branding while facilitating deep localization, ensuring the right showtimes and ticket links are delivered to the correct audience segments.
• Enhanced Consumer Trust and Engagement: By delivering creative customized with local theater branding and trusted studio assets, the service leverages the established relationship the consumer already has with their local venue, driving higher engagement and conversions.

"This isn't just a technology deployment; it's the creation of a specialized, turn-key solution," said Doug Woodard, Founder at MediaKoi. "By coupling our interactivity and automation with DHM's vertical expertise, we are setting a new standard for how effective and agile exhibitor marketing can be."

"We are committed to strengthening the partnerships and possibilities between film distributors and exhibitors," said David Hawkins, Partner at Double H Media. "And in a rapidly evolving landscape, this technology opens an exciting new chapter in what can be achieved."

We are excited to kick off our partnership with Double H Media, who is providing strategic guidance as we launch our first campaigns in the exhibitor vertical.

Log in today to begin utilizing these powerful features on your next campaign. For comprehensive setup guides and best practices on structuring your new campaigns, please check our dedicated Knowledge Base articles.

We have launched our latest update to the MediaKoi platform. This update enhances both global campaign reach and dynamic creative performance by integrating Ad Language Selection and automated support for multiple video orientations in a single campaign.

This powerful combination makes your campaigns faster to launch, more precise in their targeting, and ensures your video content always looks perfect across every screen size.

1. Precision Targeting with Ad Language Selection

Running campaigns across different countries and linguistic markets just became significantly easier. You can now define the language of your creative directly within the platform.

How it Works 

This feature streamlines multilingual campaign management at both the campaign and individual ad level:

• Campaign-Level Default: You can set the default language when creating a new campaign. All subsequent ads created under that campaign will automatically inherit this language setting, saving you time.
• Ad-Level Override: If you are running a single campaign that includes multiple language variations (e.g., French, German, and Spanish), you can easily override the default language for specific ad units.

Why This Matters for Your Campaigns 

Defining the language is crucial for maximizing your media buy effectiveness:

• Audience Relevance: The language tag is passed directly to Demand-Side Platforms (DSPs), allowing programmatic systems to deliver your ad to the correct language-specific audience segments.
• Accurate Geo-Targeting: It helps ad servers properly categorize and deliver the creative in the appropriate regional or contextual market.
• Streamlined Reporting: Segmenting your creative by language ensures your campaign reports are clean, allowing you to accurately compare the performance of your French audience against your English audience.

2. Dynamic Video Support: Multi-Orientation Optimization

We have upgraded video support to handle dynamic sizing across all devices and placements. Campaigns now support the upload of multiple video orientations (Landscape, Portrait, and Square), ensuring your content always fills the screen optimally.

How Multi-Orientation Video Works

Instead of manually assigning a video to a specific ad size, MediaKoi handles the logic automatically:

• Intelligent Assignment: When you upload video assets in all three orientations (Landscape, Portrait, and Square), our system instantly assigns the correct video based on the orientation of the ad unit.
• Automatic Fallback: If one or more video formats are missing from the creative (e.g., only Landscape and Square are uploaded), the system will automatically reassign the next best available format to fill the space, ensuring the ad always delivers a proper video experience.
• Maximum Real Estate: A vertical ad unit will automatically use the Portrait video, a horizontal unit uses the Landscape video. This eliminates awkward letterboxing and ensures your message maximizes the screen real estate available.
• Single Campaign Management: All video sizes for a single creative are managed within the same campaign setup, significantly reducing setup time and the potential for errors.

The Benefit to Your Video Campaigns

This dynamic approach ensures professional delivery across the fragmented digital environment:

• Increased Viewability: By perfectly matching the video orientation to the ad placement, we provide a higher quality visual experience and maximize the chance the video is fully seen.
• Seamless Cross-Device Performance: Whether viewing on a mobile feed (vertical) or desktop banner (horizontal), the video is always optimized for the viewing context.
• Simplified Workflow: You upload the necessary formats once, and the platform handles the complexity of assignment and delivery.

Final Thoughts

These two features underscore our dedication to giving you the best creative tools available, ensuring your campaigns achieve maximum reach and effectiveness globally.

Log in today to begin utilizing these new features on your next campaign. For comprehensive setup guides and best practices on structuring your new campaigns, please check our dedicated Knowledge Base articles.

We're excited to announce another update designed to make your creative process more efficient. We are always working to improve the system—some changes you see and some you may not—and our newest visible update is the ability to clone an entire campaign. This new feature makes it easier than ever to manage your ad projects and streamline your workflow.

With just a few clicks, you can now duplicate an entire campaign. This creates a new, separate version that you can modify without affecting the original. Whether you're making slight adjustments for A/B testing or simply need to reuse a successful ad structure for a new project, this new feature saves you valuable time and effort.

This is just one more way we're committed to giving you the most powerful and intuitive tools for ad creation.

Ready to try it out? Log in to your MediaKoi account today and start cloning your campaigns.

Unlock your MediaKoi account faster and with even greater security: we're excited to introduce Passkey Login! Building on our commitment to providing a secure yet effortless platform, Passkey Login represents a significant leap forward in digital security and user convenience. Here's how it empowers your workflow:

Enhanced Security: Your Digital Fortress

At MediaKoi, your security is paramount. Passkeys offer a stronger, more secure method of authentication compared to standard login methods.

• Phishing-Resistant: Unlike passwords, passkeys are tied to your device and our platform, making them highly resistant to phishing attacks. This significantly reduces the risk of credential theft.
• Stronger Protection: Passkeys are cryptographically secure, offering a far more robust defense against unauthorized access than even complex passwords. Each login generates a unique cryptographic key, making brute-force attacks virtually impossible.
• Tamper-Proof: Since passkeys are stored securely on your device, they are protected against server breaches and can't be guessed or reused across different sites.

Unmatched Ease of Use: Log In, Instantly

No need to remember complex passwords or deal with passcodes. Passkeys streamline your login process like never before:

• Passwordless Convenience: With passkeys, you can log in using your device's built-in authentication methods, such as Face ID, Touch ID, or your device's PIN.
• Faster Access: A single tap or glance is all it takes to access your MediaKoi account, getting you to your campaigns and ads quicker.
• Cross-Device Sync: Passkeys can sync across your devices through your device's ecosystem (e.g., iCloud Keychain for Apple, Google Password Manager for Android/Chrome), allowing for a consistent and convenient login experience wherever you work.

We believe this addition will not only fortify your account security but also make your daily interactions with MediaKoi smoother and more efficient than ever.

Ready to experience the future of login? Log in to your MediaKoi account today and set up your passkey!

We're thrilled to pull back the curtain on some exciting new updates we've been brewing here at MediaKoi! Our mission has always been to make digital ad creation as seamless and powerful as possible, and these new features are a big leap forward in doing just that.

You asked, and we listened! We're rolling out Campaign Sharing with external users, and introducing the much-requested Dark Mode. Let's dive into what's new and how it's going to make your life easier.

Collaborate Like Never Before with External Campaign Sharing

We know that getting feedback and approvals often involves people outside your immediate team – clients, agencies, or even other departments. That's why we're excited to introduce Campaign Sharing Beyond Your Organization. Now, you can securely share previews and progress of your campaigns with anyone, anywhere, without them needing a MediaKoi account.

Think of the time you'll save on endless email threads and screenshots! This feature is designed to make collaboration frictionless, keeping everyone on the same page and speeding up your approval process.

Hello, Dark Mode! Your Eyes (and Battery) Will Thank You

For those long creative sessions or simply if you prefer a sleek, modern interface, we've officially launched Dark Mode. This isn't just about aesthetics; it's about comfort. Dark Mode helps reduce eye strain, especially in low-light environments, and can even conserve a bit of battery life if you're working on the go.

It's a small change that makes a big difference to your daily workflow. Hop into your account profile and toggle it on and enjoy a fresh perspective!

Our Commitment to Innovation

These updates are all about empowering you to create more impactful, engaging digital ads with greater efficiency and comfort. We're committed to continuously evolving MediaKoi based on your feedback and the ever-changing digital landscape.

We can't wait for you to try out these new features! Log in to your MediaKoi account today and explore what's new.

We're excited to announce a groundbreaking addition to the MediaKoi platform: live streaming capabilities directly within display ads! This innovative feature marks a significant evolution in digital advertising, seamlessly integrating the immediacy and engagement of live video with the reach and versatility of display formats.

Building on our robust and user-friendly ad builder, MediaKoi now empowers marketers to deliver real-time video experiences directly to their target audiences within standard display placements. Imagine the possibilities: a live Q&A session embedded in a banner ad, a real-time product demonstration unfolding within a mobile interstitial, or even a live behind-the-scenes look streamed directly into a webpage banner.

The introduction of live streaming into display advertising opens up an entirely new dimension for consumer engagement. No longer are ads static images or pre-recorded videos. With MediaKoi's live streaming feature, you can transform a standard ad unit into a dynamic, attention-grabbing event – a true "stunt" that captures attention and fosters immediate connection.

Here's what this game-changing feature means for marketers:

• Unprecedented Engagement: Capture attention and hold it with the compelling nature of live video.
• Real-Time Interaction: Connect with your audience in the moment, fostering a sense of immediacy and participation.
• Dynamic Content Delivery: Offer timely updates, live demonstrations, breaking news, or exclusive behind-the-scenes access directly within your ads.
• Increased Memorability: Live events are inherently more memorable, leaving a lasting impression on viewers.
• Novel Marketing Opportunities: Turn traditional ad spaces into unique, shareable experiences.

The integration of live streaming into MediaKoi represents our ongoing commitment to pushing the boundaries of martech innovation. We believe this feature will empower marketers to forge deeper connections with their audiences and create truly impactful advertising moments.

Ready to turn your ads into live events? Contact us today to learn more about leveraging the power of live streaming in your next campaign. We're excited to see the innovative ways you'll engage your consumers!

We're thrilled to share a range of significant updates designed to streamline your workflow and elevate your experience with our platform. We've been actively listening to your feedback and working diligently to deliver improvements that truly make a difference.

Prioritizing Your Security and Workflow:

First and foremost, we've implemented a more secure and user-friendly login process. Responding directly to your feedback, we've transitioned from Magic Link to a Passcode-based login, addressing concerns about email link security and enhancing workflow efficiency. We're confident you'll appreciate this significant improvement.

Expanding Functionality and Enhancing Usability:

Beyond the login update, we've focused on expanding functionality and refining usability across the platform:

• Increased Ad Size Flexibility – Enjoy greater flexibility in your campaigns with expanded ad size support.
• Seamless StackAdapt Integration – Streamline your workflow with new export support for StackAdapt.
• Refined dropdown layouts – Improved usability, particularly for smaller ad sizes, with refined dropdown layouts.
• Enhanced Drift Background Options – Unlock new creative possibilities with upgraded Drift background functionality, enabling you to design more engaging ad experiences.
• Upgraded Location Search – Navigate location data more effectively with icon displays and the ability to toggle between List and Grid views.

Looking Ahead:

These enhancements represent just a glimpse of the exciting developments we have planned. We're committed to continuous improvement and value your ongoing feedback. Stay tuned for more updates as we continue to enhance our platform experience.

We're excited to announce a suite of improvements to our martech platform designed to streamline your workflow.

What's New:

• Streamlined Workflows: We've updated our workflows to make campaign creation and management more efficient. You'll experience a smoother journey from initial concept to launch.
• Enhanced User Interface: The user interface has received an upgrade. The improved design provides clearer guidance throughout the ad creation process, making it easier and more intuitive to navigate.
• Mobile-First Optimization: Our platform now boasts further improvement to layout and display on smaller screens, ensuring a seamless experience for users accessing the platform on their mobile devices.

These enhancements are designed to empower you to create and manage campaigns with greater ease and efficiency.

Ready to explore these new features? Log in to your account today and experience the difference!

Welcome to 2025!

We're excited to kick off the year with a powerful new addition to our platform: the location search feature. This innovative tool simplifies how you target audiences based on location, making your campaigns more effective and reaching the right people at the right time.

What is the Location Search Feature?

The location search feature allows you to incorporate physical and virtual locations into your ads. This encompasses everything from venues and events to URLs and more, giving you the flexibility to target a wide range of audiences.

Effortless Integration into Your Campaigns

Adding locations to your ads is a breeze. Simply navigate to the Locations tab within your campaign and seamlessly integrate the necessary details. Consumers can then access this information with a single click, ensuring your data is always up-to-date and readily available.

Advanced Geo-targeting Capabilities

For those seeking even more granular targeting options, such as nearby location searches or movie showtimes, we offer advanced functionalities. To inquire about access, contact our sales team at [email protected].

Key Benefits of the Location Search Feature

• Centralized Management: Manage all your locations, venues, events, and other data efficiently at the campaign level, ensuring consistency across your ads.
• Simplified Data Management: Effortlessly add and manage location details, including dates, names, descriptions, and links.
• Dynamic Reporting: Gain valuable insights into consumer behavior through our reporting tool. Links are automatically tagged to track outbound clicks, and you'll receive real-time views of user activity.

Unlock the Power of Location-Based Marketing

If you're advertising for businesses, events, or products with multiple locations, the location search feature is a game-changer. Explore its potential and experience the benefits firsthand. We're confident it will become an indispensable asset for your marketing campaigns.

Sign up for a free trial today and start using the location search feature to take your campaigns to the next level!

As a final update as the holidays kick off in earnest, we have launched our new Gallery feature. This functionality allows you to effortlessly showcase multiple images in your ads, allowing you to offer even more information to consumers.

Key features of the new Gallery functionality include:

• Centralized Image Gallery: Images are uploaded to the campaign and can be easily shared by all ads.
• Intuitive Drag-and-Drop Interface: Easily upload your images with a simple drag-and-drop interface.
• Image Captions: Provide additional details about each image by including optional captions.
• Customizable Display Settings: Easily configure how your image gallery appears - on a per-ad basis - so that it perfectly reflects your brand and aesthetic.

We encourage you to explore the new Gallery feature and experience its benefits firsthand. We are confident that it will become an invaluable part for your campaigns.

Happy Holidays!

Welcome to the Alpha version of MediaKoi! What does that mean?

One, it's free to use for a limited time -- though we do reserve the right to change our mind at any point. So feel free to create your account and play with the platform.

Two, functionality may be limited. There's a lot we want to do and plan to do. We're a small team right now so please be patient. We will continue to update the platform regularly as we roll out new features. If there is something you would like to see, please email us at [email protected] and let us know. Note that we may want to credit you in a future article.

Three, although we try to avoid it, you may find the occassional bug. If you do, please email us at [email protected] and provide whatever information you can about what you were doing, what happened, and what the expected behavior was. We will try and address as quickly as possible as bugs are something we have tried very hard to avoid. Please be kind.

So what's in this release?

• Login via Google and Magic Link
• Create and manage your company
• Create and manage your campaigns
• Create and manage your ads
• Showtime search for movie studio clients
• Menu functionality
• Background layering with motion and gallery options
• Video (streamed and local)
• Image compression
• Download your ads formatted for one of several ad servers
• Display invoice
• Real-time impression and engagement reporting
• Style guide inheritance (for more information about this click here)

If you have any questions about how to use the platform, be sure to check out our Knowledge Base.

Enjoy the platform and be on the lookout for what's next.